Sydney Sweeney isn’t spreading Nazi hate — its just an ad

Sydney Sweeney and American Eagle are trying to sell some jeans with a cheeky new ad campaign.

But according to some unhinged TikTokers — who have clearly spent the last decade marinating their brains in academic DEI speak — the retailer is spreading “Nazi propaganda” and promoting racism and eugenics.

Surely, if Magda Goebbels were still alive, AE would have cast her instead.

In one video, “Euphoria” star Sweeney explains that genes are passed on and “determining traits like hair color, personality and even eye color,” before proclaiming, “my jeans are blue.”

A narrator chimes in, “Sydney Sweeney, has great jeans.” In another, she approaches a billboard with her likeness and the phrase, “Sydney Sweeney has great genes,” which she alters to cross out genes and write “jeans”.

Get it? it’s a play on words with ‘genes’ and ‘jeans’ using a Hollywood sex symbol so popular, a bar of soap reportedly made with her bathwater became a viral sensation and quickly sold out.

The popular mall brand was making a provocative campaign to move a denim collection — a practice that’s as old as advertising itself.

But in the mixed up world of 2025, the furor is over a Führer. AE is accused of doing a heil Hitler, via Sweeney’s rack. 

Give me a break.

Not since Mel Brook’s “To Be or Not to Be” Hitler Rap video has Nazism been so va-va-voom sexy.

But folks, we’ve come to the part in the program where the extreme racialization of everything in society is in the midst of a death rattle. So, in a bid to revive the oppression-in-every-nook-and-cranny movement, these insane, mostly hyper-online leftists have anointed themselves Nazi fighters.

The Greatest Generation courageously landed on the beaches of Normandy to snuff out the Third Reich. This new brigade will not leave the house, but they’ll valiantly inspect every corner of the internet to find anything that will prop up their twisted fascism fantasy.

And they’ll make brave TikTok videos about it.

Same same, right?

“Praising Sydney Sweeney for her great genes in the context of her white, blue-eyed appearance, it is one of the loudest and most obvious racialized dog whistles we’ve seen and heard in a while,” said a TikToker who goes by Angie VM Marketing.

“When those traits are consistently uplifted as genetic excellence we know where this leads…”

Yes, this leads to a host of people exposing themselves as unhinged lunatics with too much time on their hands.

“It’s giving ‘Subtle 1930s Germany.’” one responded.

Another wrote without irony, “Sydney Sweeney does not have great genes. I like my genes thick, big booty & without racist undertones.”

“This is what happens when you have no ppl of color in a room. Particularly in a time like this. This ad campaign got so caught up in this ‘clever’ play on words and this stunt the ppl in the room missed what was so blatantly obvious to anyone not white,” wrote another.

Ella Yurman, a trans writer, tweeted, “ohhhh haha like GENES!! i get it! she has good jeans like she has good GENES! hahahaha like in a nazi way!! totally!!!!”

Never mind that Sweeney is a natural brunette.

This nonsensical discourse — and mocking rejoinders — raged all weekend on social media.

Sweeney, whose greatest sin is being objectively hot and having big jugs, is an unlikely culture war lightening rod. But her second biggest sin is having a sense of humor and not capitulating to the left’s demand for purity.

It was a little over a year ago when her boobs blew up the internet. After hosting SNL, Sweeney stood on stage in a little black dress that unabashedly showed off her ample cleavage, and the video went mega viral, prompting a flurry of think pieces.

In a funny Spectator piece, writer Bridget Phetasy triumphantly declared that boobs were back. Her proclamation prompted writer Ali Barthwell to say that Phetasy’s premise was “fatphobia, misogyny, anti-blackness, transphobia just rolled into one.”

In other words, promoting a busty white chick was not only wrong, it’s mean to women who are morbidly obese, trans, bearded or has turned her face into a pin cushion.

In fact, many of women on social media complaining about the denim ad fit that bill.

And the Dems wonder why after years of trying to redefine masculinity by smashing it, they now have to commission a $20 million study to simply understand young men.

How about ignoring the angry intersectionalist army and let the boys enjoy denim ads with Sweeney without lecturing them about looking at Nazi porn.

You’ll save $20 million and maybe win an election sometime in this century.