Bethenny Frankel’s Birkin lookalike bag is on sale for Prime Day

We’re smirkin’ at this “Birkin.”

A few months ago, everyone’s favorite “RHONY” legend, Bethenny Frankel, carried a crisp white version of Hermès most sought-after carryall — which will set you back five figures — to an appearance on “CBS Mornings.”

Shortly after, however, Frankel pointed out that JW Pei’s Lucia Classic Top Handbag offers a similar look for way less cash.

“An insane bag find that’s giving Birkin,” she quipped on her Instagram Story of the under-$100 style.

And now, during Amazon Prime Day, Frankel’s pick is on sale for even less.

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The Lucia comes in 10 variations, including a deep-green mock croc, a pretty deep red and both woven and fabric options. It also comes with a detachable strap so you can wear it as a crossbody, has an inside zip pocket — and, according to reviews, is guaranteed to garner compliments.

Frankel is hardly JW Pei’s only famous fan.

Hailey Bieber has carried the company’s Gabbi Ruched Hobo Handbag (as have Selena Gomez, Emily Ratajkowski, Irina Shayk and Megan Fox), while Anne Hathaway has toted the Maze Crossbody.

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On Frankel’s shoppable website, she also lists the Orla Weave Handbag as one of her obsessions. It comes in eight shades, including stunning metallics and this summer-ready pink-beige color.

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We noticed that one version of the Lucia Classic Top Handbag is also similar the Veronica Beard Canvas Dash Bag Frankel has on her site — but costs a fraction of the price.

While the Veronica Beard version is about $600 more, both are lovely and sure to complement a range of looks and elevate even casual outfits.

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No matter which style you choose, you’ll be in good company.

But if you’re looking to score some new accessories during Prime Day, don’t delay — the four-day event only runs through July 11. After, you’ll be stuck paying full price again, which is decidedly less fun.

Before deals end, be sure to peruse (and shop) our guides to the best beauty and fashion finds overall, too.

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Prime Day FAQs, answered

When is Prime Day 2025?

For the first time this year, Prime Day will span 4 days! Sales begin on July 8 at 12:01 a.m. PT and runs through July 11 at 11:59 p.m. PT.

When does Prime Day end?

Calling all chronic procrastinators: Prime Day 2025 ends on July 11 at 11:59 p.m. PT.

Do you have to be a Prime member to shop Prime Day?

Prime Day is Amazon’s member-exclusive sale event. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.

What deals are worth shopping during Prime Day?

From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on brand names like Levi’s and Ray-Bans, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.

When is Amazon’s next Prime Day?

For those already wondering about the next sale, Prime Day takes place in July each year and although Amazon hasn’t confirmed the dates for Prime Day 2026, it’s safe to assume it will take place in mid-July. Keep an eye out for a potential return of Amazon’s Prime Big Deal Days for pre-Black Friday discounts in October! Page Six Style will have all the latest news here.

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Why Trust Page Six Style Shopping

This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to pinpointing the season’s next big fashion trends to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.

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