Save on Bethenny Frankel’s favorites during Prime Day
Bethenny Frankel’s TikTok is the prime place to be for shopping inspiration.
The podcast host and entrepreneur’s added “accidental beauty influencer” to her resumé in recent years, racking up millions of views with her candid commentary on drugstore finds and luxury buys alike.
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And with thousands of products discounted for Amazon Prime Day, we recognized several she’s spotlighted on social media over the years — from the “richest drugstore serum” she’s ever tried to the supermodel-worthy glow lotion she used before the Sports Illustrated Swimsuit Runway Show.
Keep scrolling to shop them all (and while you’re at it, be sure to check out our guides to Prime Day’s best beauty and fashion deals overall, too.)
After Frankel called this creamy bronzer “better than the artist formerly known as Chanel” in a TikTok, it sold out almost instantly. Right now, it’s not only back in stock, but also on sale for under $20.
“I opened it and I was like, we are the richest of the bitches,” the “Just B” host quipped.
Talk about a glow-getter. Frankel’s relied on this shimmery bronzer for years, once telling us it’s “not a luxury beauty item in price, but it’s absolutely luxurious.”
She even used it to get ready for her internet-breaking runway walk at Miami Swim Week this year, telling Page Six Style it’s her secret for “the perfect glow … no streaks, no stains.”
Frankel gave this “elite” serum high praise in a TikTok last October.
“This is the richest drugstore serum product I’ve tried to date,” she gushed. “It’s like the richest a serum could possibly be … these will be going into the VIP cabinet.”
From chicken salad to coffee, the star’s also known for her kitchen content. She recently told Good Morning America she’s a fan of this Nespresso machine, saying, “I love the steamer attachment and the coffee comes out HOT.”
“It’s easy to use, which is saying a lot since I run into a lot of user errors with coffee-makers,” she added.
While Frankel admitted she initially wanted to “gatekeep” this fragrance, she ultimately decided to tell her TikTok followers about it this spring.
“I can’t stop thinking about it and I can’t stop wanting to smell like it,” she said. “It smells like sweetness, but not in a floral department store cheapo …. kind of way.”
After trying out this multipurpose oil, Frankel told followers to “run like a thief” to purchase a bottle.
“The thing is, when you put it on your body, face and hair, it hydrates and it lasts,” she continued. “Like, your legs still have a nice sheen hours later. It’s extremely healing, it’s reasonable [price-wise] and it has a subtle fragrance.”
Frankel once raved on TikTok that the rose-scented version of this combination cleanser, moisturizer and makeup remover makes her “feel rich and romantic.”
Page Six Deputy Editor Desiree Murphy is also on board, saying, “I am obsessed with this product and use it as part of my daily skincare routine.”
The star hopped on the snail mucin skincare bandwagon at the start of 2025, saying this moisturizer “feels glorious” on TikTok. (In the time since, she’s also added it to the “VIP Beauty Cabinet” section of her new website.)
While Frankel puts plenty of products through their paces, she’s called this rich moisturizer “probably the biggest beauty discovery” she’s ever made.
“It is so elite, it is so rich, it is so hydrating … it’s beyond,” she raved on TikTok last year.
You needn’t be modeling swimwear like Frankel to bag a great deal on the “supportive” one-piece she declared the “swimsuit of the summer” on Instagram.
She gushed over the adjustable straps, noting that “so many expensive bathing suits” don’t have them.
Hailey Bieber called the original version of this BeautyStat buy her “holy grail” in a YouTube video, while Frankel likened it to “a cloud.”
“No other product that I’ve ever had feels like this in any way,” the “Just B” host raved on TikTok of the bestselling vitamin C serum.
While it’s become a red carpet fixture in recent months, Frankel was among the first to get her hands on this budget-friendly find.
“I’m not kidding … if you said they were $60, I would believe you,” she raved in an Instagram video with the brand. “I promise you this is better than any expensive lip oil.”
Frankel let the cat out of the bag about her favorite purses this year, treating followers to a “Handbag University” video series.
“It’s so soft … it’s like it’s been deep-tissue-massaged,” she gushed of this woven design. “It is unbelievable. I’m obsessed with this.”
This sweet-smelling body spray costs far less than a tropical getaway. Frankel called it “really, really great” in a TikTok in 2022, noting that it “doesn’t smell like cheap pistachio caramel.”
Exfoliating played a big role in Frankel’s runway prep process this spring — and her website says “these pads are an easy way to work it in without rinsing or extra steps.”
Frankel also tried out two shades of this concealer last summer — and at under $5, it’s easy to see why she wound up with more than one.
“We’re going to be hard pressed to find something better than this; it took two seconds,” she said in a TikTok last summer.
The star’s not toning down her love for Thayer’s toner; she teamed up with the brand in May, telling The Post this rose-scented toner is “like Goldilocks — just what it needs to be.”
The author declared this the “best exfoliating peel” she’s “ever used” in a TikTok last fall, remarking that it “smells exactly like the chemical peel that the woman comes over to do for hundreds of dollars.”
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
Prime Day FAQs, answered
When is Prime Day 2025?
For the first time this year, Prime Day will span 4 days! Sales begin on July 8 at 12:01 a.m. PT and runs through July 11 at 11:59 p.m. PT.
When does Prime Day end?
Calling all chronic procrastinators: Prime Day 2025 ends on July 11 at 11:59 p.m. PT.
Do you have to be a Prime member to shop Prime Day?
Prime Day is Amazon’s member-exclusive sale event. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.
What deals are worth shopping during Prime Day?
From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on brand names like Levi’s and Ray-Bans, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.
When is Amazon’s next Prime Day?
For those already wondering about the next sale, Prime Day takes place in July each year and although Amazon hasn’t confirmed the dates for Prime Day 2026, it’s safe to assume it will take place in mid-July. Keep an eye out for a potential return of Amazon’s Prime Big Deal Days for pre-Black Friday discounts in October! Page Six Style will have all the latest news here.
Let’s be honest—no matter how stressful the day gets, a good viral video can instantly lift your mood. Whether it’s a funny pet doing something silly, a heartwarming moment between strangers, or a wild dance challenge, viral videos are what keep the internet fun and alive.