Best Prime Day beauty deals on skincare and makeup I swear by

Amazon Prime Day is officially here, and if you’re anything like me — someone who’s spent the past four years testing hundreds of beauty products — you know that this is the moment to stock up, splurge wisely, and maybe even discover a new holy grail.

Every year, I sort through the chaos of markdowns and flash deals to find the true standouts, and this year’s Prime Day beauty deals are especially worth your attention.

From cult-favorite moisturizers to buzzy makeup launches and salon-level hair tools, Amazon Prime Day beauty deals in 2025 are hitting all the right notes. And trust me, I’ve tried enough formulas to know what actually delivers.

Whether it’s a luxe face oil that lives up to the hype or a $10 mascara that outperforms its pricier competitors, I’ve made it my mission to separate the hype from what’s genuinely worth your money.

So if you’re unsure where to start or just want a shortcut to the good stuff, I’ve pulled together the best Prime Day beauty deals you can shop right now. This is the holy-grail list of the ones I’d personally recommend, use and repurchase. Consider this your beauty editor-approved cheat sheet to shopping Prime Day like a pro.

Oh, and be sure to sign up for Amazon Prime to unlock the deals, if you haven’t already.

Click to jump to a specific section:

Haircare deals | Makeup deals | Skincare deals | Dental & Health deals

Haircare deals

Shark FlexStyle Hair Dryer

After testing a litany of blow dryers, the Shark FlexStyle Hair Dryer remains a trusty option to customize your blowout on your own terms. It’s usually 25% off, so Prime Day is giving us a birthday present, just because.

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Nutrafol Women’s Balance Hair Growth Nutraceutical

Fit for women 45 and older, the Nutrafol Women’s Balance Hair Growth Nutraceutical underwent clinical trials and is proven to visibly thicken the hair and scalp, with consistent use. This hair growth product is dairy free, soy free and dermatologist-recommended, with this 20%-off discount, it’s the lowest price ever for a one-month supply.

The only downside is that you’ll have to take four pills per day, but it’s one of the most well-respected brands for hair growth, per our research and testing.

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COLOR WOW Dream Coat Supernatural Spray

Not going to lie, my best friend asked me if she could steal the COLOR WOW Dream Coat Supernatural Spray from my bathroom just the other day. It’s that good, and it helps cut your blow-dry time in half once you step out of the shower. It beats its lowest price this year, so it’s genuinely the best time to toss it in your beauty stockpile (otherwise known as your Amazon cart, *wink, wink*).

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Olaplex No. 4 Bond Maintenance Shampoo

The Olaplex No. 4 Bond Maintenance Shampoo just hit its record-lowest price of the year, making this investment-worthy hair cleanser worth the grab at this very moment. Paired with its conditioner, it’s a match made in heaven, especially to strengthen and soften your locks.

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Pureology Hydrate Shampoo

One of Post Wanted readers’ most beloved guides is my review on the best shampoos. I’ve probably tried at least 300 different formulations by now, and the Pureology Hydrate Shampoo is one that’ll withstand the test of time. It’s one my former hairdresser’s uses all the time, and I love its minty, fresh scent.

By the way, it’s at a jaw-dropping price; it’s beating its all-time lowest price by 21% this Prime Day. So, it’s an equally great time to buy its matching conditioner that’s also on sale.

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Olaplex No. 7 Bonding Oil

I’ll be honest, I don’t reach for hair oils all too often, but it’s a sweet treat every now and then. This one from Olaplex is a suitable option if you’re looking to enhance your hair’s vibrancy, and it beats its lowest price of the year by 7%. If you’ve been wanting to try Olaplex, now’s your moment.

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amika Perk Up Dry Shampoo

After reviewing every product amika has to offer, I’m fully committed — in sickness and in health. Its Perk Up Dry Shampoo is far more than just a pretty bottle; its 20,000 monthly Amazon shoppers are just as obsessed as I am with its fresh scent and lightweight spritz. Now, its $20 price tag is 22% below its lowest price of the year, which is quite the remarkable stat if you ask me.

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PURA D’OR Anti Hair-Thinning Biotin Shampoo & Deep Moisturizing Conditioner

While more studies have to be conducted on whether biotin *really* works for hair growth, I tested the PURA D’OR Anti Hair-Thinning Biotin Shampoo & Deep Moisturizing Conditioner and love how the duo makes my hair feel revitalized and healthy. More than 20,000 shoppers flock to it monthly, and it’s surely worth a try if you’re looking to switch up your hair products.

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Redken All Soft Conditioner

Enter the hair product that I can probably talk for hours about with my hairdresser: the Redken All Soft Conditioner. It’s the default successor to any shampoo (seriously, it pairs well with any shampoo) and is a luxury beauty steal. While it’s on sale, grab that big bottle.

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amika Soulfood Nourishing Mask

When it comes to the once-a-week hair mask, the amika Soulfood Nourishing Mask and I frequently have a meet-cute. The scent is unbelievably good, it hydrates my hair and gives just a *tiny* bit more oomph than your standard conditioner. It’s 30% off, which is just about as good as it gets.

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Viviscal Hair Growth Supplements for Women

More than 10,000 Amazon shoppers have grabbed the Viviscal Hair Growth Supplements for Women in the past month, as its three-month supply containing the brand’s proprietary collagen complex has been seen to present noticeable results in the Amazon reviews section. We haven’t tried the brand quite yet, but it’s a favorite among Post Wanted readers and is nearing 30% off for Prime Day.

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TYMO ROVY 3 Barrel Curling Iron & Hair Crimper

Trend report: TYMO is one of the best brands on Amazon for budget-friendly hair tools that measure up to more expensive ones you’ll find all over TikTok. The ROVY 3 Barrel Curling Iron & Hair Crimper is at its lowest price of the year, ringing in at 42% off.

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Bio Ionic Long Barrel Styler Curling Iron

Finally, a curling iron that’s easy to use and evenly distributes heat. The Bio Ionic Long Barrel Styler Curling Iron is versatile, ergonomically designed and ready for your next event. It rarely goes on sale, so Prime Day is really giving us a reason to celebrate.

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Makeup deals

LANEIGE Lip Glowy Balm

Hot take: I like the LANEIGE Lip Glowy Balm better than its as-seen-everywhere Lip Sleeping Mask that comes in the tub. It provides the Goldilocks level of hydration and shine without being too goopy or sticky, and it’s at a historically low price point. In other words, it may be your best bet to stock up on a few different varieties.

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Grande Cosmetics GrandeLASH-MD Lash-Enhancing Serum

Skip the gimmicky lash serums and move forward with what I consider the only one to work with consistent use. There’s a reason more than 10,000 shoppers purchase it each month, and it’s 30% off to celebrate Prime Day in the best way possible: with longer lashes. You have to commit to daily use for best results, but it’s worth integrating into your evening ritual.

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Neutrogena Makeup Remover Ultra-Soft Cleansing Towelettes

To “take the day away” as they say, the Neutrogena Makeup Remover Ultra-Soft Cleansing Towelettes are what I come back to if I want a quick swipe off. That’s likely why this affordable beauty bundle has garnered more than 110,000 reviews; they’re easy to use, plant-based and — drumroll please — are just more than 40% off for Prime Day.

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Laura Geller Baked Balance-N-Brighten Color-Correcting Powder Foundation

Whether you’re 15 or 55, the Laura Geller Baked Balance-N-Brighten Color-Correcting Powder Foundation is a winner for your skin. It’s loaded with light to medium coverage that’s buildable and gives that your-skin-but-better look. It’s a No. 1 Amazon best-seller that’s inching toward 50% this Prime Day.

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Clinique Almost Lipstick Tinted Lip Balm

Available in the TikTok-viral shade “Black Honey” as well as “Pink Honey,” the Clinique Almost Lipstick Tinted Lip Balm is a universally adored product for its ability to flatter just about any skin tone. It’s revolutionary in that regard, and it’s at its lowest price of the year, so you can skip the Macy’s counter at your mall and order it while Prime Day lasts.

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Skincare deals

EltaMD UV Daily Tinted Face Sunscreen SPF 40

OK, I’m here to tell you that the EltaMD UV Daily Tinted Face Sunscreen SPF 40 is an item that should definitely be in your cart this Prime Day. The brand is a consistent favorite in my regularly updated review on the best face sunscreens, and this one offers just the right amount of color and glow, without compromising on sun protection.

The brand has a non-tinted version on sale this Prime Day, too.

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COSRX Advanced Snail Mucin 96% Power Essence

I can’t count the number of times I’ve recommended the COSRX Advanced Snail Mucin 96% Power Essence to nearly everyone (including the nation, a là my COSRX brand review), but it’s plenty. Korean skincare is where it’s at, and this post-cleanser product will create that dewy finish that’s simply captivating. It’s a No. 1 Amazon best-seller with more than 86,000 glowing reviews — just as glowy as your skin will be.

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La Roche-Posay Toleriane Double Repair Face Moisturizer

After reviewing quite the assortment from La-Roche Posay, its Toleriane Double Repair Face Moisturizer stands out as a reliable, skin-soothing moisturizer that I’d recommend to just about anyone. With an impressive 90K+ purchases this month alone, its formula contains ceramides and niacinmide for that ooh-la-la feel.

Fun fact: it’s just shy of its lowest price ever by $1, so it’s a sweet time to buy it at an awesome price.

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Supergoop! Unseen Sunscreen SPF 40

Super is in this product’s name for a reason, and it’s because the Unseen Sunscreen SPF 40 is a cosmetically elegant formulation that feels weightless on the skin. It’s fragrance-free as well, which my sensitive skin adores, and it beats its lowest price of the year by 13%. It hasn’t been a better time to pick up this worth-the-price-tag SPF.

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Braun Silk-Expert Pro 5 IPL Hair Removal System

If you want to skip the in-person laser hair removal, the Braun Silk-Expert Pro 5 IPL Hair Removal System is arguably the best model you can purchase on Amazon. It’s at its lowest price ever, touting visible hair reduction in only two uses. There are 10 power levels to adjust its settings to your comfort, too.

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La Roche-Posay Hyalu B5 Serum

One of the best hyaluronic acid serums I reviewed isn’t more than $50, and now you can grab it for only $30. It contains not one but two types of the superstar hydrating ingredient, along with niacinamide to help sooth the skin. Ocean-kissed skin isn’t too far away if you buy it during Prime Day, especially at 25% off.

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Biodance Bio-Collagen Real Deep Mask

The Biodance Bio-Collagen Real Deep Mask is essentially a case study on how a Korean face mask can *really* set the scene for the industry at large. I reviewed the mask (and some other goodies from the brand), and can say with 100% certainty that this four-pack will become your new favorite at-home spa treatment, especially for only $15 during Prime Day.

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Sun Bum Original SPF 50 Sunscreen Body Spray

Prime Day occurs annually in July, which means it’s the opportune time to stock up on your sunscreen sprays. I have an entire dresser drawer full of sunscreens galore (Hawaii honeymoon, I’m coming for ya), and this one from Sun Bum smells just like vacation for only $13 right now. Sun’s out, wallet’s out — and happy.

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medicube Zero Pore Pads

Pores no more, am I right? When “Korean skincare” and “pore reducers” are mixed together, it’s right up my alley. Infused with 4.5% AHA lactic acid and 0.45% BHA salicylic acid, it helps reduce greasiness and calm the skin. It’s more than 50% off, which is quite the hefty markdown (thanks, Prime Day).

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TruSkin Vitamin C Serum

If you want to up the ante on your skin’s brightness level, the TruSkin Vitamin C Serum is the best I reviewed. Ultimately, any good vitamin C serum will give you that lit-from-within look, but the way that this formulation works is beyond. For 56% off (and with 150K+ gleaming reviews), it has that it-factor that you simply have to try at least once.

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Anua Heartleaf Pore-Control Cleansing Oil

The best oil cleanser I reviewed is the Anua Heartleaf Pore-Control Cleansing Oil, and it’s incredibly gentle, versatile and worth every penny. Use it in the morning to wake yourself, and/or use it in the evening to rid away impurities. More than 80,000 shoppers swipe their cards on this beauty staple as well, and it’s on a pretty sweet discount.

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Nécessaire The Body Lotion

It’s lavish, it’s luxurious and it layers onto your skin like a dream. It’s the Nécessaire The Body Lotion, and it’s one of the fanciest products in my bathroom. It’s hydrating, too, but its chic bottle and serotonin boost that comes with each application makes it *chef’s kiss.* It’s also 20% off in any size you add to your cart.

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Kiehl’s Since 1851 Ultra Facial Cream

The Kiehl’s Since 1851 Ultra Facial Cream is the Poster Product for appealing to any age, any person. With 4.5% squalane, it’s all about nurturing your skin’s moisture barrier, which is all-the-talk right now. It’s 30%-off discount is near its lowest price of the year, so it’s a great time to pick up a tub, especially if you have dry skin.

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Sunday Riley C.E.O. Glow Vitamin C + Turmeric Face Oil

Hello, sweet Prime Day savings. When Sunday Riley is on sale, we run, and its cherished C.E.O. Glow Vitamin C + Turmeric Face Oil is that luminous elixir that deserves a spot in your Prime Day cart. It brightens and revitalizes the skin with its potent blend of antioxidant-rich ingredients.

Namely, it’s infused with THD ascorbate, a stable form of vitamin C, and golden turmeric, it not only enhances radiance but also helps reduce the appearance of redness and uneven skin tone. The addition of red raspberry and evening primrose oils provides deep hydration as well, which leaves my complexion plump and glowing without any greasy residue.

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Supergoop! PLAY Everyday Sunscreen Lotion SPF 50

If you’re someone who plays hard with SPF (pun totally intended), you’ll appreciate a good stock-up on your sunscreen. The Supergoop! PLAY Everyday Sunscreen Lotion SPF 50 is one I simply can’t ignore this Prime Day, and it beats its lowest price of the year by 12%. Double-win.

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medicube Collagen Night Wrapping Mask

The medicube Collagen Night Wrapping Mask’s lowest price ever was $11, so snagging this on-the-rise skincare mask is a purchase I approve of this Prime Day. It helps reduce sagging and dullness and is the epitome of glass skin that fellow Korean skincare products are praised for. With more than 70,000 purchases in the past month, you and me both (yes, you) will be the next ones this Prime Day.

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Beekman 1802 Milk Rx Advanced Better Aging Cream

Beekman 1802’s Milk Rx Advanced Better Aging Cream redefines anti-aging skincare with a gentle yet powerful formula that sidesteps the irritation often linked to retinol. At its heart lies its innovative Renexosome complex, a blend of milk protein exosomes and Reneseed polypeptides that has been clinically proven to boost collagen production by 31%, while visibly lifting and firming skin when used consistently. It’s *definitely* one to add to your cart.

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LANEIGE Cream Skin CeraPeptide Toner & Moisturizer

LANEIGE’s Cream Skin CeraPeptide Toner & Moisturizer is quite the groundbreaking hybrid that reimagines hydration with its silky, milky texture. It’s infused with a potent blend of ceramides and peptides to replenish moisture and fortify the skin barrier, leaving my complexion plump and resilient whenever I use it.

Now, for 20% off, it’s 100% worth tossing into your Amazon cart.

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Dental & Health deals

Crest 3D Whitestrips

Good news: the Crest 3D Whitestrips are the lowest price in the past year, so it’s the *prime* time to stock up on the at-home teeth whitening kit that we swear by for pearly whites. They’re an excellent value, too, as this bundle includes 22 treatments.

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Philips Sonicare ProtectiveClean 5300 Rechargeable Electric Toothbrush

Post Wanted readers (and your dentist) love electric toothbrushes, and the Philips Sonicare ProtectiveClean 5300 Rechargeable Electric Toothbrush is on one of the best Prime Day deals yet. This year, its lowest price ever was $80, and this four-day shopping event beats that by 13% (we did our research, of course).

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Waterpik Cordless Advanced 2.0 Water Flosser for Teeth

To rid your teeth of unwanted plaque and debris, the Waterpik Cordless Advanced 2.0 Water Flosser for Teeth is the item to snag for 40% off its original price. It’s a top brand that Amazon shoppers are obsessed with, and it’s at a price lower than its usual discounts.

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Vital Proteins Collagen Peptides Advanced + Hyaluronic Acid + Vitamin C

You don’t have to apply your skincare with a brush or your fingers; you can drink it, too. Vital Proteins just had a whole new makeover, now including hyaluronic acid and vitamin C in its unflavored protein powder. It’s a true beauty enthusiast’s essential for whipping up in a blender for morning-glow smoothies, and it beats its lowest price of the year by 13% off. The perfect time to buy, actually.

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Lumineux Enamel-Safe Whitening Strips

Trending now: the Lumineux Enamel-Safe Whitening Strips that more than 10,000 Amazon shoppers are, quite literally, sprinting to. If you have sensitive teeth and gums, this pack comes with 21 treatments to render your smile a bit brighter than before. They’re only $30, which is practically a win.

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Your Prime Day FAQs, answered

How long does Prime Day last?

In a new twist for 2025, shoppers have 4 days to take advantage of Prime Day discounts. This sale starts on July 8 at 12:01 a.m. PT and runs through July 11 at 11:59 p.m. PT.

When does Prime Day end?

Prime Day 2025 ends on July 11 at 11:59 p.m. PT, so east-coasters have until about 3 a.m. on July 12 their time to shop the deals.

Do you have to have Amazon Prime to shop Prime Day?

Prime Day is a member-exclusive sale event. Interested shoppers can grab a 30-day free trial to try Prime, and its many benefits, with no strings attached.

What are the best Prime Day deals?

From reporting on Amazon sales throughout the years, we can tell you for certain that it’s the ideal period to stock up on household essentials, score great deals on vacuums, tech and appliances, refill your skincare empties, and comb through the massive catalog of Amazon best-sellers.

Is Prime Day worth it?

We certainly think so! Prime Day is a great chance to score Black Friday-worthy discounts on thousands of deals, including everything from big ticket items to Post reader-favorite trash bags. Our team diligently sorts through all the offers to find you the very best items to grab on sale.

When is the next Prime Day?

Already wondering when the next Amazon Prime Day is? Prime Day takes place in July each year, so it’s safe to assume it will take place in mid-July 2026 — similar to previous years. Can’t wait to shop more Amazon deals? Look out for Amazon’s Prime Big Deal Days sale, which typically runs in October for shoppers looking to beat the holiday rush of Black Friday.

Don’t miss Post Wanted’s around-the-clock coverage. Click here to find all of the best deals.

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This article was written by Victoria Giardina, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include testing the best vitamin C serums on the market, and a rinse-and-repeat review of the best shampoos of 2025. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.

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