Redefining care: How ThrIVewell Infusion is putting patients first

Infusion therapy is a lifeline for people living with autoimmune disorders and chronic conditions. It’s also frequently associated with cold hospital rooms and crushing financial stress. But two brothers, Ben and Ira Neuberg, are on a deeply personal journey to completely redesign the infusion industry.

The Neuberg brothers witnessed firsthand the shocking reality of this clinical chaos, creating ThrIVewell Infusion to ensure that their own mother, who suffered from various illnesses, could receive her medication in comfort and dignity outside a traditional setting. What started out as a family-driven effort has exploded into a nationwide network of more than 44 infusion therapy locations in nine states, with plans to increase to 60 centers in the new year. 

Ben, Ira and Dr. Vikram Sengupta, MD, founded ThrIVewell Infusion with the goal to ensure compassionate, patient-centered care for those needing infusion medication for their chronic conditions. ThrIVewell replaces anxiety-inducing hospital visits with a model centered on comprehensive, personalized care and financial advocacy, all under one roof.

A path to treatment, simplified

After receiving a chronic illness diagnosis for conditions ranging from migraines to Crohn’s and other complex autoimmune disorders, the path to treatment and managing symptoms should be clearly defined from start to finish. The entryway to any healing journey should begin with the patient’s choice of where to receive care – a choice that is typically made for the patient, hidden in forms and hasty appointments. 

ThrIVewell believes a patient’s choice of where to receive care is fundamental on the road to recovery. They have redesigned the entire process from the moment a prescription is written to the end of a patient’s medication. By offering an alternative center that prioritizes personalized clinical care, ThrIVewell gives patients peace of mind.

A comfort-first approach to infusion therapy

Step inside a ThrIVewell Infusion center and the difference is immediate. Gone is the high-volume, impersonal feel of a typical infusion unit. In its place is a calm, thoughtfully designed environment built around privacy, comfort and attention.

Each patient is treated in their own private room, complete with entertainment options to help pass the time during infusions that can sometimes last several hours. It is a small detail with a big impact, especially for patients who return week after week for ongoing care.

Rather than one nurse overseeing up to 20 patients at once, ThrIVewell centers are staffed by experienced nurse practitioners who manage far fewer patients, creating a true one-on-one experience. Over time, patients build long-term, trusting relationships with their providers, a crucial element for those receiving maintenance-dose therapies for chronic conditions. 

Specialized care for complex conditions

ThrIVewell’s focus on complex and often rare autoimmune diseases goes beyond administering medication. The company has built a care model that allows providers to spend meaningful time with patients, answering questions that are usually overlooked in traditional settings.

Nurse practitioners are able to walk individuals through the realities of their disease, explain the overall protocol and address concerns about symptoms as they evolve. They take the time to offer guidance about diet, exercise, and daily habits that can support medication efficacy and help manage side effects. For patients navigating chronic illness, that education can be just as valuable as the medication itself.

This level of attention is especially important for those receiving long-term therapies, where trust, consistency and communication directly impact outcomes. Patients with chronic diseases need providers who understand their full medical picture, not just their chart.

Relieving the administrative and financial burden

For many patients, the most overwhelming part of infusion therapy isn’t the needle – it’s the paperwork. Between scheduling coordination, insurance forms and billing questions, patients are left to navigate a confusing system on their own. 

ThrIVewell removes this burden through a comprehensive approach and manages all the details behind the scenes. From insurance authorizations and benefit investigations to working directly with prescribing physicians, dedicated patient liaisons guide individuals through every step, ensuring a transparent and surprise-free process.

This hands-on support also includes financial advocacy. Unlike hospital-based infusion care with inflated pricing, ThrIVewell works to avoid excessive markups, significantly reducing the patient’s overall financial burden. Patient liaisons actively help explore secondary insurance and connect patients with copay assistance programs if needed. This direct-to-consumer model, built on clarity, fairness, and access ensures patients can focus on getting better, not on navigating red tape.

What began as two sons’ determination to protect their mother’s dignity has quickly become a nationwide model for what infusion care should be. In a system that often feels rushed and impersonal, ThrIVewell Infusion is proving that care can be built around people, not processes. For more information, or to find a convenient ThrIVewell Infusion center close to you, visit thrivewellinfusion.com.