Fitness startup amp is here to build routines that can actually stick

Resistance training has come a long way since the high-energy, “feel the burn” strength classes of the 80s, laden with fuzzy leg warmers and spandex. Yet in spite of the large, high-res screens that might come to mind when you envision today’s equipment, one industry standout is surprisingly … simple. amp, the Manhattan-based startup behind an award-winning home fitness device, believes even the most compact setup can deliver a powerful workout. 

With many Americans adding strength training to their regimen, consumer expectations for home gyms are considerable, to say the least. Read on to discover why amp is becoming a top pick of busy New Yorkers — and wellness seekers everywhere. 

Programs Ready Faster Than Your Morning Coffee

Whether wading through traffic or fighting for the only Smith machine at the gym, a quick strength session can easily become an hour-long affair. amp however, believes that with the right equipment, you can fit in the workout your schedule allows (even if only a 15-minute push).

After your quick Strength Assessment, amp’s AI-powered algorithm will create a personalized program for you in seconds, tailored to your unique goals. That means no planning, no waiting for other people. Start sweating the moment you decide you need a workout without worrying about all the logistics. Better yet, you can build habits that finally last beyond a month or two. With over 500 guided exercises, from HIIT to Pilates to traditional strength, every day brings a fresh challenge.  

A Design for Your Modern Home (Or Tiny Apartment) 

Any fitness system that can blend itself (tastefully) into the average Manhattan apartment should be commended. Fully wall-mounted, amp is smaller than a bookshelf and requires about the floor space of a yoga mat. With a sleek alloy body and five quick-snap, interchangeable accessories, it’s no surprise the amp device was awarded Best Design from Red Dot. Paired with whisper-quiet cables that glide smoothly up to 12 feet, it can live comfortably in your home, no matter how thin the walls. 

All powered by a smart dial offering five to 100 pounds of resistance, the amp system allows you to adjust weight in one-pound increments. That means you can hone in on the precise modification your body needs without overdoing it. 

Smart Digital Resistance Can Mean Faster Progress

Sensing your movements in real time, amp’s smart resistance automatically adapts to your progress. In other words? When you hit a series of strength targets, amp will see you’re ready for a push and boost resistance. And no problem if your energy dips —  resistance will drop to keep your form sharp. Choose from amp’s three smart modes: Fixed (where resistance remains constant), Band (where resistance increases as you move from the starting position), and Eccentric (where resistance increases during the lowering phase). Then, with amp’s advanced progress tracking, you’ll see exactly how you’re growing stronger each session, down to the specific muscles you’ve been hitting. 

As the contest for the smartest home fitness device broadens each day, amp brings a refreshingly personalized approach that gets down to the one thing consumers want: a workout routine that feels, actually, attainable.