Gigi Hadid dyes her blond hair jet black and cuts a sharp bob for Maybelline

Gigi Hadid is kicking off the new year with a total hair transformation.

The model traded her California blond hue for a slick black bob in photos shared on Instagram by her hairstylist Dimitris Giannetos on Thursday.

Hadid has previously dipped her toe into the brunette realm, though never for long stretches of time and certainly never this dark.

Called the “matte black mini bob” by Giannetos, the slideshow of photos show off the super-dark hue with a side-parted wet look, with her sharp bob cut barely reaching past her chin.

In the caption, the stylist writes, “New color | cut for my beautiful @gigihadid for @maybelline,” so it’s unclear whether this is a temporary change for the shoot, or simply a kick-start of a new beauty era for the 30-year-old.

Maybelline shared the new ad for Lash Sensational Body Mascara on Friday morning, featuring Hadid in all of her dark-haired glory.

For the shoot, the model wore a sheer black catsuit, over which was layered an elongated boned corset around her waist.

Fans were loving the new look in Giannetos’ comment section, with tons dropping fire emojis.

“Woooow She’s perfect,” cooed one fan. “THIS COLOR IS EVERYTHING,” said a second and a third declared “that cut is razor sharp.” Tons of others compared Gigi to her sister and fellow model, Bella, who has been wearing her darker hair in a platinum shade as of late.

“Hadid sisters are switched,” on person wrote. “Gigi with black hair reminds us of Bella, and Bella reminds us of Gigi, and it was as if they were saying, ‘We are one🌸’,” observed another fan.

Many also asserted that Gigi “pulls off any shade” — and we’re wondering how many the star will experiment with in 2026.