Fine’ry is now available on Amazon — why we love it

My perfume tray just gasped for air, because one of its favorites just landed on Amazon.

Fine’ry’ made its debut on Amazon, and it simply feels right. This is the kind of launch that makes you want to text a friend, refresh your cart and maybe spritz something on your wrist just because. Fine’ry has already been winning people over with its modern, wearable fragrances, and now that it’s officially available on Amazon, the brand is about to become everyone’s new favorite scent obsession.

I’m speaking from experience here, not just admiration from afar. I own two Fine’ry fragrances — Born to Empress and Pistachio Please — and I reach for them constantly.

Born to Empress makes me feel like I’m adulting even when my coffee is cold and my to-do list is ambitious. It’s smooth and confident without ever trying too hard. I find it’s perfect for day or night.

Pistachio Please is pure comfort with personality. It’s warm, slightly indulgent and just plain addictive. Every time I wear it, I get a little boost of joy that only a really good fragrance can give.

Before you even get to the scent itself, Fine’ry already sets the mood with its packaging. These bottles are elegant in a clean, modern way. They also look beautiful sitting on a dresser or vanity, and there’s something satisfying about picking up a bottle that looks as good as it smells.

A fair amount of these scents are designer-inspired, with its Not Another Cherry Eau de Parfum thought to be a budget-friendly rendition of Tom Ford’s Lost Cherry Eau de Parfum Spray. Even the bottle is similar.

Now let’s talk about how these fragrances actually wear, because this is where Fine’ry really shines. These are pleasant, approachable scents that never overpower the room or announce your presence from across the building. They sit beautifully on the skin, lingering just enough to be noticed without ever becoming too much.

Born to Empress has a polished, easy confidence that works just as well for a busy workday as it does for a night out. Pistachio Please wraps you in warmth and comfort, and is the kind of scent that makes people lean in and ask what you’re wearing rather than back away. They’re true crowd-pleasers.

The fact that Fine’ry is now available on Amazon only makes the brand even more appealing. Fragrance shopping can sometimes feel intimidating or inconvenient, but Amazon takes all of that pressure away. It’s easy, approachable, and perfectly aligned with Fine’ry’s whole vibe of making great fragrance feel accessible rather than exclusive.

And that’s where the value to the consumer really comes into focus. Fine’ry proves that smelling amazing doesn’t have to come with a luxury-level price tag or a complicated buying experience. These fragrances feel thoughtfully crafted and high quality, yet they’re priced in a way that makes them easy to enjoy every single day.

This article was written by Victoria McDonnell, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include testing the best vitamin C serums on the market, and a rinse-and-repeat review of the best shampoos of 2025. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.