7-Eleven’s free Slurpee Day is back — here’s how to get the beloved frozen treat and more

It’s 7/11, which means it’s time for a trip to 7-Eleven.

July 11 is a cool day, and this year’s annual Slurpee Day tradition is even cooler — with a special twist.

To celebrate the convenience retailer’s 98th birthday, fans can stop at any participating 7-Eleven, Speedway or Stripes nationwide to snag a free small frozen treat.

And this year, 7-Eleven is focusing on fans’ taste buds on the debut of “Tongue-toos,” first-of-their-kind temporary tongue tattoos that are activated by the drinks.

To apply the design, shaped like the brand’s signature “S,” simply take a sip of your Slurpee, put the tattoo on your tongue, and wait for it to appear in one of four colors: blue, green, red or purple.

“Inspired by the signature color mark a Slurpee drink leaves behind on the tongue, tongue-toos are an homage to this colorful rite of passage every Slurpee drink connoisseur knows well,” the company explained.

Tongue-toos will be available to 7Rewards and Speedy Rewards members at select locations.

On top of the addition of tongue-toos, the fan-favorite Mountain Dew Infinite Swirl flavor, a blue pineapple-berry blend, is making its big return in the first-ever Big Gulp and Slurpee varieties.

The free Slurpees are limited to one per customer while supplies last, no purchase necessary — but 7Rewards and Speedy Rewards members can get a double opportunity.

Simply scan the app on July 11, and rewards members will get a coupon for another free small Slurpee, redeemable through July 31.

There’s a Birthday Collection capsule from 7Collection, the retailer’s official online merchandise shop, with everything from candles and balloons to a vibrant, full-body Slurpee costume for a retailer-themed party.

7-Eleven is also allowing those who can’t make it into the store to celebrate by offering customers $7.11 off a minimum $20 purchase on the 7NOW Delivery app, using the code “711DAY.”