27+ editor-picked Prime Day deals hotter than our Slack drama
Prime Big Deal Days 2025 is officially upon us—and let’s just say, our editors have been sprinting through virtual aisles like caffeinated personal shoppers with a mission.
If you thought last year’s event was a shopping thrill ride, this year, Amazon has taken things to a whole new level of “Oh my wallet!” Hunting for early holiday gifts, upgrading your kitchen gadgets or finally snagging that robot vacuum you’ve been side-eyeing since 2022 is beside the point; we’ve got you covered with picks that are genuinely worth your hard-earned dollars.
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Now, we don’t just toss any ol’ item on our list. The Post Wanted team is comprised of gadget geeks, fashion fanatics, wellness warriors, beauty buffs and certified deal-sniffing hounds (not literally…but close). We combed through thousands of markdowns to hand-select the products that sparked actual joy — and in some cases, a small office-wide freakout.
Spoiler alert: there may have been shouting when one of us found the cult-favorite air fryer for 60% off.
This year’s list includes everything from tech that’ll make your desk setup look like it belongs in a sci-fi movie, to beauty deals that rival your last Sephora haul, to cozy home finds that basically scream “treat yourself.” There are even a few surprises that had us checking to make sure the price wasn’t a typo (it wasn’t — and yes, we double-checked).
But fair warning: these deals are moving faster than your thumbs on checkout day. So whether you’re a seasoned Prime Day pro or just here for the vibes and value, scroll through our top picks before they disappear into the digital ether. We’re talking legendary steals, people.
Ready to shop like a legend? Let’s dive into the editors’ favorite finds before they’re gone for good. Trust us. This is one cart you won’t want to abandon.
Prime Day means the Amazon deals page is inundated with markdowns and percentages off, but this sweater is less than $30 and grabbed my attention. I’m a sucker for sweaters I can wear to the office or to a weekend brunch, and there’s something so chic about this Pinterest-esque top that is so going into my cart. — Victoria McDonnell, commerce & content strategy reporter
“I’ve found using a teeth whitening treatment with an LED light to be more effective than regular whitestrips,” Holly Coley, commerce deputy editor, shared. “I already own the one from VieBeauti, but want an extra one to keep at my folks’ place.”
What boxes are checked? It’s simple to use (per Coley), doesn’t hurt her teeth and does an amazing job at hiding the fact she loves her coffee.
“This slick machine lets me play barista without the mess or the intimidation factor, the latter of which was the main reason I spent so much on to-go coffees prior to this era,” Kendall Cornish, commerce associate editor, shared. “The touchscreen makes dialing in a shot feel almost instinctive, but I can still tailor the specifics of the grind to the temperature to my exact preferences.”
It heats in seconds, the steam wand is ridiculously powerful and it makes a latte so good I am considering charging friends to come over and drink one. “If you like the ritual but hate the fuss, this is your best-choice espresso machine,” she said.
What’s more, another Post Wanted editor is eyeing Breville during Prime Big Deal Days.
“My parents are big coffee drinkers and I’ve been trying to brainstorm some Christmas gifts (yes, being in this industry means you’re thinking about the holidays in August!), so I may snag the beloved Breville Barista Express Espresso Machine,” Camryn La Sala, commerce senior editor, shared.
“After 5 years, my AirPods are on their last leg, so I think it may be time to get a new pair this Prime Day,” La Sala shared. “I’ve tried other brands, but nothing compares to Apple.”
Why? The buds easily pair with other products you may own from the brand, and you can’t beat the noise cancellation.
“If I’m going to get through these long days, I need sleep desperately,” Emma Sutton-Williams, commerce reporter, said. “As much as I adore my husband, he can be a loud sleeper with snoring that will kiss my sweet ZZZs goodbye. I love to turn on my book at night or listen to ambient waterfalls to help me fall asleep.”
These noise-canceling headphones block unwanted noises like snoring and horns. They also turn off your podcast or music when you fall asleep and use a gentle alarm in your ear to wake you.
Sofia Grainge makes the cutest baby clothes. Period.
“I already know I won’t be able to resist some of these styles for my two-year-old,” Miska Salemann, commerce reporter, noted. “With colder weather coming in, I’ve got my eye on the adorable cardigans (knit from 100% cotton) plus a couple of cozy puffer jackets. These pieces sell out fast, so if I spot something I love, I’m not waiting.”
“Struggling with TMJ and the infamous PCOS moon face, I learned about lymphatic drainage tools and have been wanting this fascia blaster,” Michelle Moezam, senior commerce social media marketing manager, shared. “Celebs have used it and loved it but what drew me to it mostly is that it’s collagen boosting.”
Not to mention, it’s one of those results-driven yet buzzy skincare tools you simply have to try.
“I’m stocking up on my best sleep hack (and wedding planning stress secret weapon) on sale for Prime Day,” Meaghan Roche, senior SEO commerce manager, said.
These magnesium gummies really deliver anxiety relief and improved sleep on restless nights (such as the night before Prime Day for our shopping team). Bonus points: they literally taste like candy, and who doesn’t love a sweet treat?
First off, I’ve written all about this K-beauty cream — it’s that good. It does a fantastic job at helping to mitigate redness on sensitive skin and it’s shockingly refreshing. It’s safe to say that I’ll be telling all of my friends about this cream and likely stocking up on three of them. — Victoria McDonnell, commerce & content strategy reporter
“I don’t like taking the couch when guests visit my one-bedroom apartment, so I’ve had this Japanese Futon on my wish list for a while,” Coley said.
Besides having four layers of filled cushion, it’s foldable, which means she can easily store it in her closet. “It’s all about space-saving designs when you live in the city,” she added.
“I’ve gone through two bottles of his pillow spray already, so I’ll definitely be picking up another during Prime Big Deal Days,” Hannah Southwick, Page Six commerce associate editor, shared. “The smell is so relaxing, and it’s become one of my favorite pre-bedtime rituals.”
Not to mention, it looks chic on your nightstand!
“My 10.5” Always Pan gets so much use that it never leaves my stove top (and, it’s so cute, I don’t want to put it away),” Erica Radol, Page Six commerce reporter, shared. “I’m eyeing the smaller-sized 8.5-inch as a complement to my main pan.”
The more petite pan is perfect for grilling sandwiches and — because it’s oven safe — baking desserts and even reheating leftovers. “I might also grab one as a housewarming gift for a friend!” she noted.
“I love to cook, but sometimes using the oven can be a pain,” La Sala shared. “So, I may invest in the Breville Toaster Oven that everyone raves about.”
It doubles as an air fryer and has over a dozen other uses, like broiling and baking, too.
“These pre-soaked pads are my personal skincare equivalent of a reset button,” Cornish shared. “They wipe away the grime of Texas ranch life without any squeaky, stripped feeling. Next day, I’m greeted by the smooth, baby-like skin I haven’t otherwise been able to achieve in years.”
Cornish has struggled with perioral dermatitis, hormonal acne and a cute combo of the two. “Anyone who has experienced the same knows acids are a no-no, but I can actually use these a few times a week without triggering a nightmare,” she shared.
For more, read our full medicube brand review.
“When I’m not styled to the nines in the office, I wear this PJ set as my off-duty uniform,” Sutton-Williams shared. “It’s so soft and hangs on my skin with a comforting weight, but since it’s made from viscose, it’s also cooling.”
Plus, it’s available in inclusive sizing from XS to XXXL. For more, read our full Cozy Earth review.
“With construction going on near our home and the usual traffic-related pollution, I’ve been increasingly worried about the air quality — especially in my toddler’s room,” Salemann shared. “I was looking for an air purifier with smart sensors that automatically adjust to maintain clean air, and this one from Sans checks all the boxes.”
Plus, it’s an excellent value compared to some others during Prime Day.
“My dermatologist swears by this brand, and some of our staffers even tested it,” Moezam noted. “I want to be able to strap a red light to my face and be able to work on my laptop or watch TV.” It’s the epitome of lazy (yet amazing) skincare!
“I think this is the sale where I finally cave in and buy Shark’s version of the Airwrap,” Roche shared. “I have dozens of hair tools, but what I’m missing is a high-end hair dryer that can also replace some of my other stylers (and save some storage space while we’re at it).”
It comes highly recommended by our team as well, and the Prime Day price tag makes this deal too good to pass up.
Listen, as someone who has two shelves in my laundry room stocked with products, this is the item that deserves some special attention. They’re high up on my to-try list as my skin is sensitive and fragrance-free dryer sheets simply feel right. How they’re made is something I was fascinated to read up on, too. — Victoria McDonnell, commerce & content strategy reporter
Believe it or not, this is the Prime Day deal Coley is most excited about.
“Vitamin D is really important for women, and a lot of multivitamins don’t have it,” she shared. “They also don’t have vitamin K, which is needed for vitamin D to be absorbed. This one from Microingredients has more than 20,000 reviews on Amazon, plus it comes in a soft gel, so it’s easy to swallow.”
“I think almost everyone on the Post Wanted team uses this lip mask (It’s that good!)” Southwick notes.
There are so many fun flavors, but you truly can’t go wrong with any of them.
“As someone who has tried an unreasonable amount of skincare, I’m absolutely obsessed with Yon-ka’s micellar,” Radol shared. “This French secret cleanses, tones and hydrates, all in one step, leaving skin soft and prepped for serum or moisturizer.”
Whether she’s doing a double cleanse or a quick freshen-up, it’s always shocking how effectively this removes impurities, while being so gentle. “I never want to be without!” she added.
“This is the blowout system that finally dethroned the reigning queen of viral hair tools (you know the one) for me,” Cornish shared. “It dries faster, styles smoother, and doesn’t have a fit or fall apart every few months.”
The results are bouncy, polished, sky-high hair that looks like she paid someone else to do it.
“It’s high time I get my own skincare fridge instead of reaching for face masks nestled next to the yellow mustard,” Moezam said — in all seriousness. “I love the size and color of this one and, after reading the reviews, I’m convinced it’s going to solve the exact problem I have right now.”
Not to mention, it’s the ideal size for your bathroom.
“If I’m going to get through these long days, I need sleep desperately,” Sutton-Williams admitted. “As much as I adore my husband, he can be a loud sleeper with snoring that will kiss my sweet ZZZs goodbye.”
She loves to turn on her book at night or listen to ambient waterfalls to help me fall asleep, so this blanket will be the cherry on top of the cake.
“The deep Levi’s discounts always catch my eye, and this year, I’m in serious need of some dark-wash denim to get me through fall and winter,” Salemann shared.
She’s torn between the Cinch Baggy Jeans and the classic 90s-style 501s — but if the deals are good enough, she might just grab both pairs.
“For those of us who just don’t love Crest Whitestrips, I’ve found the answer: Lumineux whitening products,” Roche highlighted. “They don’t hurt even sensitive teeth, plus they’re easy to use and affordable.”
This whitening pen brightened Roche’s smile before her wedding over the summer, doubling her confidence and boosting her bridal glow.
Your Prime Big Deal Days FAQs, answered
What is Prime Big Deal Days?
This annual Amazon sale — which we like to call October Prime Day — is similar to the well-known July event: it’s a two-day blow out shopping event with deep discounts on bestsellers and everyday essentials. But the timing of this sale makes all the difference; shoppers can also score pre-Black Friday deals on top-rated toys and sell-out-risk gifts before the holiday rush.
How long does Prime Big Deal Days last?
Amazon’s fall Prime Day event only lasts two days. This sale starts on Tuesday October 7 at 12:01 a.m. PT and runs through Wednesday October 8 at 11:59 p.m. PT.
When does Prime Big Deal Days end?
Prime Big Deal Days 2025 ends on Wednesday October 8 at 11:59 p.m. PT, so east-coasters have until about 3 a.m. on October 9 their time to shop the deals.
Do you have to be an Amazon Prime member to shop?
Prime Big Deal Days is a member-exclusive sale event. Interested shoppers can grab a 30-day free trial to try Prime, and its many benefits, with no strings attached.
Prime Day vs. Prime Big Deal Days: What’s the difference?
Already familiar with July Prime Day? Then you’ll love Amazon’s fall version! Like its summer spectacular sale, Amazon’s Prime Big Deal Days offers major discounts for 48 hours, but with a bigger focus on holiday gifts, toys and tech to shop ahead of Black Friday and Cyber Monday.
What are the best deals?
From reporting on Amazon sales for years, we can tell you for certain that October Prime Day is the ideal period to stock up on household essentials, score great deals on gift-worthy items and toys, take advantage of Black Friday-level discounts on tech and appliances, refill your skincare empties, and comb through the massive catalog of Amazon best-sellers.
Is it worth it?
We certainly think so! October Prime Day is a great chance to score Black Friday-worthy deals on thousands of best-sellers, including everything from big-ticket tech to Post reader-favorite trash bags. Our team diligently sorts through all the offers to find you the very best items to grab on sale.
When is the next Prime Day?
Already wondering when Amazon’s next Prime Day is? Prime Day takes place in July each year, so it’s safe to assume it will take place in mid-July 2026 — similar to previous years. Can’t wait to shop more Amazon deals? Look out for Amazon’s Black Friday sales to kick off the holiday season in November.
Don’t miss Post Wanted’s around-the-clock coverage. Click here to find all of the best deals.
For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.
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