21 best anti-Prime Day deals competing with Amazon’s sale

When it rains, it pours.

Amazon’s super-sized summer sale, Prime Day, is officially upon us, lasting now through Friday, and offering huge savings on everything from AirPods to LEGOs, beauty products to baby clothes, and everything in between.

But Amazon isn’t the only online retailer offering massive savings over the next few days.

Other companies are getting in on the action to craft their own deep discounts — anti-Prime Day deals, if you will — so you can shop all over the internet and rack up those sweet, sweet savings.

Best Anti-Prime Day Sales

Of course, we recommend perusing and shopping on Amazon during Prime Day, too, because these are prices you might not see again until Black Friday rolls around. If you aren’t already a Prime member, no sweat. New members get a 30-day free trial before $14.99/month payments kick in.

Below, we’ve rounded up our favorite Anti-Prime Day sales (that, in all honesty, pair very nicely with Prime Day, if you’re likely to shop more than one).

Scroll on, and happy saving!

The annual Nordstrom Anniversary Sale is live to all on Sunday, July 12, but Early Access is available to Nordstrom cardmembers right at this very moment. Score massive savings on everything from our favorite beauty products and clothing to hundreds of dollars off Dyson’s most popular products.

Start your engines, readers! The Walmart Deals Sale is on now, up to 50% off sitewide on tech, home, kitchen, travel, and more, available now through July 13.

Score up to 70% off on products all across Wayfair’s site during the brand’s massive Four-Day Flash Sale, available now through Friday, July 11.

Planning on cooking up something good this summer? Now through July 11, shop Solo Stove’s Summer Sale, offering up to $380 off bundles and more.

Right now, Aritzia is having their Summer Sale, with a variety of staple clothing pieces 20-50% off, available now through July 18.

Head to Saks Fifth Avenue to get up to 60% off now during the Saks Designer Sale, available for a limited time only.

Best Buy’s Black Friday in July is on! Score huge savings on TVs, laptops, Apple products, video games, and more, available now through July 13.

Macy’s Great Sandal Sale is on now, offering between 40 and 50% off women’s sandals, available for a limited time only.

Flash sale! Roomba vacuums, robot mops, and more will be up to $400 off during iRobot’s Prime Day-adjacent sale.

One of Neiman Marcus’s largest sales of the year, The Designer Sale, is on now, offering up to 60% for a limited time only.

Cozy Earth’s Cozy Days sale is on! Score up to 30% off bestsellers (which include some of our faves — of course, we’re obsessed with their cooling bamboo sheets) and look out for flash sales of up to 40% off apparel.

In the market for a new cookware set? Head to Caraway this week to shop the brand’s extended Fourth of July sale, offering up to $745 off bundles.

Shop summer styles for the entire family at Old Navy — right now, the entire store is 50% off online through July 9.

This week at GlassesUSA, shop the brand’s Prime Week Sale, offering Buy One, Get One Free on glasses and shipping.

You’ll sleep soundly tonight knowing you saved 35% sitewide on Casper’s mattresses, pillows, and more, available for a limited time only.

Run, don’t walk! This Prime Week, New Balance is offering up to 25% off select styles, available while supplies last.

Ulta’s Big Summer Beauty Sale is on now, offering up to 40% off skincare and more, available now through July 19.

Head to Land’s End this week to shop the brand’s extended Fourth of July sale, offering up to 50% off sitewide, plus 60% off swim and 60% off sale and clearance, available for a limited time only.

Oakley’s End of Season sale is on now, offering up to 50% sunglasses, available for a limited time only.

Head to Coyuchi to shop the brand’s Summer Sale on Sale, offering up to 60% off organic sheet sets and more, available for a limited time only.

Your Prime Day FAQs, answered

How long does Prime Day last?

In a new twist for 2025, shoppers have 4 days to take advantage of Prime Day discounts. This sale starts on July 8 at 12:01 a.m. PT and runs through July 11 at 11:59 p.m. PT.

When does Prime Day end?

Prime Day 2025 ends on July 11 at 11:59 p.m. PT, so east-coasters have until about 3 a.m. on July 12 their time to shop the deals.

Do you have to have Amazon Prime to shop Prime Day?

Prime Day is a member-exclusive sale event. Interested shoppers can grab a 30-day free trial to try Prime, and its many benefits, with no strings attached.

What are the best Prime Day deals?

From reporting on Amazon sales throughout the years, we can tell you for certain that it’s the ideal period to stock up on household essentials, score great deals on vacuums, tech and appliances, refill your skincare empties, and comb through the massive catalog of Amazon best-sellers.

Is Prime Day worth it?

We certainly think so! Prime Day is a great chance to score Black Friday-worthy discounts on thousands of deals, including everything from big ticket items to Post reader-favorite trash bags. Our team diligently sorts through all the offers to find you the very best items to grab on sale.

When is the next Prime Day?

Already wondering when the next Amazon Prime Day is? Prime Day takes place in July each year, so it’s safe to assume it will take place in mid-July 2026 — similar to previous years. Can’t wait to shop more Amazon deals? Look out for Amazon’s Prime Big Deal Days sale, which typically runs in October for shoppers looking to beat the holiday rush of Black Friday.

Don’t miss Post Wanted’s around-the-clock coverage. Click here to find all of the best deals.

This article was written by P.J. McCormick, New York Post Commerce Deals Writer/Reporter. P.J. is an expert deal-finder, sifting through endless brands and retailers to deliver only the best savings opportunities on truly worthwhile products. P.J. finds Prime Day-worthy deals all year long on some of our favorite products we’ve tested and our readers’ beloved best-sellers, from Wayfair furniture sales to the lowest prices on Apple AirPods. P.J. has been scouring sales for Post Wanted shoppers since 2022 and previously held positions at Rolling Stone, Pitchfork and Hyperallergic. Please note that deals can expire, and all prices are subject to change.

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